News Details - Ismaya
Wed, 30 Jan 2019

AirAsia BIG launches point conversion with ISMAYA Lifestyle Members Program with 1 million BIG Points up for grabs!

AirAsia BIG launches point conversion with ISMAYA Lifestyle Members Program with 1 million BIG Points up for grabs!

Convert ISMAYA Points to BIG Points through Madoo app to redeem FREE flights and more.

Jakarta, 5 December 2019 – In order to enable Indonesian consumers to travel more frequently, AirAsia BIG has partnered with ISMAYA Lifestyle Members Program from the lifestyle company ISMAYA Group. Through this partnership, ISMAYA Lifestyle members will be able to instantly convert their ISMAYA Points. Eating, eatindrinking and celebrating in more than 100 restaurant, lounges and entertainment venues of ISMAYA Group throughout Indonesia, ISMAYA Lifetyle Members can now convert 100 ISMAYA Points to 57 BIG Points through the Madoo app.

To celebrate this partnership, AirAsia BIG has allocated 1.000.000 BIG Points for ISMAYA Lifestyle members who convert their points between 5 December 2019 and 4 March 2020 will earn 2X more BIG Points. The top converter during the 3-month campaign will also receive 100.000 bonus BIG Points. BIG Points can be used to redeem AirAsia flights to over 150 destinations across Asia, Australia, the Middle East and the US. Other than flights, BIG Points can also be used to redeem hotels, activities, shopping and more.

Spencer Lee, CEO of BIGLIFE, the company that operates AirAsia BIG loyalty program said, "AirAsia BIG isn’t just an airline loyalty program but a comprehensive lifestyle platform that enables BIG Members to earn BIG Points easily from a variety of brands and even on daily expenses by using AirAsia debit and credit cards. AirAsia BIG Indonesia marks a major milestone today with our partnership with ISMAYA Lifestyle Members Program. With ISMAYA’s diverse lifestyle properties and extensive consumer network, we hope to reach more Indonesian consumers and provide them more opportunities to earn BIG Points faster and live the BIG life.”

Frans Widjaja, Marketing and Innovation Director of ISMAYA Group, explains ‘We are excited to expand our relationship with AIR Asia Big, creating even more engagement opportunities for the ISMAYA Lifestyle Members Program. Our motto in ISMAYA is “creating the good life” and air travel is definitely a part of that. Currently ISMAYA Group is rapidly expanding to many cities domestically such as Bali, Balikpapan, Bandung, Medan, Makassar and Surabaya to name a few. With the help of Madoo and this new partnership with Air Asia Big, our loyal members are able to utilize their points to visit ISMAYA outlets outside of Jakarta as well as enjoy flights and travel opportunities to a vast network of more than 150 destinations around the world that Air Asia group services. “

Marianne Rumantir CEO and Co-Founder of Member.id, publisher of Madoo, says "Madoo was created to connect different loyalty programs across Indonesia and South East Asia region to help make loyalty points powerful and valuable for different types of consumers. In the beginning, points can only be earned and redeemed through one ecosystem, through Madoo loyalty points will become more liquid and members now have the freedom to choose how to use their points across different ecosystems."

For more information on ways to earn and redeem BIG Points, check out AirAsia BIG’s official website, airasiabig.com or ismaya.com/lifestyle

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